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Our history

Back in the 1950s, the shore of the Livorno coastline stretching from San Vincenzo to Baratti, notable for its wild, spontaneous natural beauty, was considered the ideal area for developing the Riva degli Etruschi project. This newly conceived tourist complex, capable of harmonizing man and landscape, was designed to blend in with the natural environment, adapt to the contours of the land and merge with nature. Since its opening in 1962, Riva degli Etruschi has been hosting generations of holidaymakers, and it represents today one of the best-known resorts of the Tuscan coast.

Last 22 November 2022, our resort received an important award recognizing the longevity and success of our brand and honoring our journey of commitment and dedication. We were listed in the Register of Historical Trademarks of National Interest at the Italian Ministry of Enterprises and Made in Italy, reserved to those first-rate national companies with deep roots in Italy, which have been operating for a minimum of 50 years.

Besides Riva degli Etruschi, one of the very few hospitality brands, the Register includes approximately 500 trademarks representing the history of “Made in Italy”, the label granting the fine quality and authenticity we are internationally praised fo